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Our Story

The Soovins Inspiration, Concept & Development

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A father’s imaginative folktale is the Inspiration and origin of the Soovins. As a child, show creator Benji Woerly was regaled by his father with tall tales of short, cheerful creatures from faraway lands, stories that forged a bond between father and son that endured from childhood into adulthood and inspired Benji to carry their spirit of adventure and wonder into every aspect of his life. Benji’s travels throughout the music industry, working with artists such as John Legend, the Jonas Brothers, and the Strokes, would later help shape the Soovins’ themes of music, friendship, and exploration. Yet the greatest influence on the project remained his father, whose dream of sharing their family story with the world ultimately inspired Benji to dedicate himself full time to its development. Although his father passed away suddenly in 2021 before witnessing the show's full realization and global audience adoption, his legacy lives on through Benji and the continuing adventures of the fearless Soovins. 

Premiere & Adoption

After years of sharing his father’s fables of the Soovins with friends, Benji Woerly began formally developing the project in 2020. As his touring world slowed during the COVID-19 pandemic, he dedicated himself to building the foundation for the brand, establishing the company, securing copyrights and trademarks, designing characters, and assembling a team of artists and creatives to bring his father’s dream to life. In 2021, longtime friend and business investor Hassan Smith joined the company as a partner, helping guide the growth and expand its reach to new audiences. Since launching in 2024, The Soovins have built a global audience across digital platforms, attracting more than 125,000 subscribers on YouTube and YouTube Kids and generating over 5 million views in its first 18 months. Soovins continues to release new episodes and music videos weekly and is currently in development of season 3.

125K+ Subscribers

5M+ Views

Meet the Team

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